Privacy Policy | The Plough At Kings

GENERAL

Pilkington Farms Partnership (referred to as "PFP", "we", or "us" and extending to our related entities and companies including but not limited to Stackallen Limited and "The Plough") respects the right to privacy of every individual who visits our website(s) (www.pilkingtonfarms.com – the "Website") or any one of our venue websites (including but not limited to: https://www.theploughkingswalden.com, www.stackallenproperties.co.uk – the "Websites").

This Privacy Policy explains how we use any personal information we collect about you, the lawful bases on which we process it, and your rights to access, correct or delete the personal information we hold about you.

DATA CONTROLLER

Pilkington Farms Partnership is the controller of your personal data. For data protection queries, you can contact us via:

Email: info@pilkingtonfarms.com
Phone: 01462 769302
Postal address: Farm Office, Hoo Farm, Great Offley, Hitchin, Hertfordshire, SG5 3ED

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data has not been handled properly.

WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW WE USE IT?

We, or our third-party service providers, may collect the following personal data about you:

Newsletter subscriptions and loyalty schemes

When you subscribe to newsletters or register for a loyalty card, we collect your name, email address, contact number, and date of birth (day and month). This information is stored and managed using Brevo (our email and CRM platform) and Zonal Retail Data Systems (our loyalty programme operator). It is used to send you news, offers, promotions and updates in line with your preferences. The lawful basis for this is consent, which you may withdraw at any time by unsubscribing or contacting us.

Event ticketing

When you purchase tickets for events hosted by PFP or its venues, we collect your name, email address, billing information and event preferences via Eventbrite, our third-party ticketing platform. This data is used to process your booking, manage event attendance, and communicate event information. The lawful basis for this is contractual necessity. Eventbrite's own privacy policy applies to data processed through their platform.

CCTV

CCTV cameras are operated at The Plough, Kings Walden for the purposes of crime prevention, public safety, and the security of our staff, customers and premises. CCTV footage is stored and maintained by Pilkington Farms Partnership. The lawful basis for this processing is our legitimate interests in maintaining a safe environment. Footage is retained for a maximum of 30 days, after which it is automatically overwritten unless required in connection with an ongoing incident or legal matter.

Recruitment applications

If you apply for roles via the "Careers" section, we collect information such as your name, contact details and experience. This is used to process your application. The lawful basis for this is contract (to take steps prior to entering into an employment contract).

Website usage data

When you visit our Websites, we log your IP address and browsing activity using cookies. This is used for analytics and to improve our services. The lawful basis for non-essential cookies is consent, which you can manage via your browser or our cookie settings tool.

LAWFUL BASIS FOR PROCESSING

Depending on the context, we process personal data on one or more of the following lawful grounds:

Your consent (e.g., marketing communications, non-essential cookies).
Contractual necessity (e.g., processing event ticket purchases and recruitment applications).
Our legitimate interests (e.g., CCTV operation for crime prevention, maintaining website security, service improvements).
Legal obligation (e.g., compliance with statutory requirements).

DATA SUBJECT RIGHTS

Under UK GDPR, you have the following rights:

Access – to request a copy of your data.
Rectification – to have inaccurate data corrected.
Erasure – to request deletion of your data (subject to legal obligations).
Restriction – to limit how your data is processed.
Portability – to request your data in a machine-readable format.
Objection – to object to certain processing, such as direct marketing.

To exercise any of these rights, contact us at info@pilkingtonfarms.com. We will respond within one month.

RETENTION PERIODS

We retain personal data only as long as necessary for the purposes for which it was collected, including legal, accounting or reporting requirements.

Marketing and loyalty data is kept until you withdraw consent or unsubscribe.
Event ticketing data is retained for as long as necessary to fulfil your booking and comply with any legal or accounting obligations.
CCTV footage is retained for a maximum of 30 days unless required in connection with an incident or legal matter.
Recruitment data is typically retained for 6 months after the recruitment process unless you request earlier deletion.
Website analytics data is retained in aggregated form only.

THIRD PARTIES AND INTERNATIONAL TRANSFERS

We may share your personal data with trusted third-party service providers, including:

Zonal Retail Data Systems – to operate our loyalty programmes and booking systems.
Brevo – to manage marketing communications and customer data.
Eventbrite – to process event ticket sales and manage attendee data.

Where these providers transfer data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your information.

We may also share your information if required by law or in connection with a sale or transfer of our business.

SECURITY

We take appropriate technical and organisational measures to protect your personal data, including secure firewalls and encrypted connections (SSL) for payment data.

Cookies are small files stored on your device that help differentiate you from other users and improve your browsing experience. We use both essential cookies (necessary for site functionality) and non-essential cookies (analytics, marketing).

You can manage or withdraw consent for non-essential cookies via our cookie banner or browser settings. For more information, see www.allaboutcookies.org.

DIRECT MARKETING

If you have opted into marketing communications, we may contact you with news and offers via Brevo, our marketing platform. You can unsubscribe at any time using the link in our emails or by contacting us directly.

OTHER WEBSITES

Our Websites may contain links to third-party sites. This Privacy Policy does not apply to those sites, so we recommend reviewing their privacy notices.

CHANGES TO THIS PRIVACY POLICY

We keep our Privacy Policy under regular review and update it as needed. This version was last updated in August 2026.

If you have any questions about this policy or how we handle your data, please contact us:

Phone: 01462 769302
Email: info@pilkingtonfarms.com
Postal address: Farm Office, Hoo Farm, Great Offley, Hitchin, Hertfordshire, SG5 3ED